Alchemy of England Wholesale
Handcrafted Gothic & Rock Jewelry Your Customers Will Die For.
Great Margins. 500+ Designs. Order Just ONE (or More!) of Any Design.
Handcrafted in England since 1977. Shipped Daily from the USA.
Every Alchemy piece has its own story, symbolism and meaning. From gothic romance and witchcraft to punk, rock and the occult, our jewelry gives your customers a way to express who they are, what they love and what they believe in.
With nearly 50 years of genuine alternative heritage, Alchemy continues to push the boundaries of dark fashion and alternative style. Trusted to create officially licensed merchandise for some of the world's most iconic bands, we're all about original, handcrafted designs that people connect with, collect and come back for.
For retailers
Why Stock Alchemy?
Handcrafted in England. Shipped Daily from the USA.
Distinctive jewelry handcrafted from fine English pewter, with selected designs featuring genuine Swarovski crystals and intricate decorative details. All with the convenience of US-based distribution.
More Than Meets the Eye.
From moving parts and hidden compartments to removable swords, opening lockets and jewelry that separates into two pieces to share, Alchemy designs can come with unexpected little surprises that make them even more special.
500+ Original Jewelry Designs.
Gothic, rock, punk, fantasy, witchcraft, occult and alternative styles. A collection as individual as your customers.
Order Just ONE (or More!) of Any Design.
No minimum quantity per SKU. Choose what suits your store, experiment with new styles and reorder what sells.
Great Retail Margins.
Our standard wholesale pricing offers approximately 50% gross margin when sold at RRP.
Nearly 50 Years of Genuine Heritage.
Born from punk culture in 1977, with a history and authenticity that can't be manufactured.
Every Piece Tells a Story.
Each design has its own meaning, symbolism and inspiration. More than just jewelry, it's something your customers can connect with.
Officially Licensed Band Merchandise.
Trusted by some of the world's greatest bands to bring their music and imagery to life through our designs.
Just $300 Total Minimum Order Value.
Mix and match any designs in whatever quantities suit you. No minimum quantity per design.
Loyal customers
A Brand Your Customers Fall in Love With. And Keep Coming Back To.
Many of our stockists have been with Alchemy for decades, some almost since the very beginning.
That's something we're incredibly proud of.
Alchemy isn't just jewelry people wear. It's something they connect with, collect and treasure. Original pieces from decades past have become sought-after collectibles, with vintage Alchemy designs still attracting interest from collectors today.
And the excitement doesn't stop with the classics.
Every new collection brings fresh designs, new meanings and new stories for your customers to discover.
It's a brand that can become part of someone's identity, and a permanent favorite in your store.
Who you deal with
A Family Business. Real People. Real Relationships.
We're still a family-run business, and we believe the people behind Alchemy matter just as much as the pieces we create.
Some of our team have been with us since the beginning and many more for over 20 years!
When you call us, you'll speak to a real person who knows the brand, cares about your business and is genuinely happy to help.
We love building relationships with our retailers, and we hope you'll be with us for decades too.
Since 1977
Born From Punk. Still Handcrafted Nearly 50 Years Later.
Back in 1977, two young punks with very little money began experimenting with scrap metals, casting and the possibilities of creating something completely different.
That rebellious curiosity became Alchemy.
What started with a fascination for metal and a determination to create something original to express themselves, grew into an internationally recognized alternative jewelry brand.
But the heart of Alchemy hasn't changed.
Nearly five decades later, our jewelry is still handcrafted in England from fine English pewter, with the same passion for originality, craftsmanship and alternative culture.
Born from punk. Built on craftsmanship. Still proudly alternative.
The designs
Every Piece Has a Story. Every Customer Has Their Own.
With over 500 original designs, Alchemy is about far more than jewelry.
Inspired by mythology, history, magic, music, gothic romance and rebellion, every design has its own story, symbolism and meaning.
Some people wear Alchemy as a symbol of protection or strength. Others are drawn to the romance, the darkness, the music or simply the beauty of a design that speaks to them.
It's jewelry that lets people express who they are without saying a word.
And our customers regularly tell us how often strangers stop them to admire their Alchemy jewelry and ask where they found it.
That's the beauty of a truly distinctive piece. It gets noticed. It starts conversations. And it gives people something they love sharing.
For your store, those stories create opportunities to connect with customers on a much more personal level.
How ordering works
Your Store. Your Customers. Your Collection.
No two alternative stores are the same, and we wouldn't expect them to stock the same collection.
That's why we've made it incredibly easy to build your own Alchemy range.
Order Just ONE (or More!) of Any Design.
With an opening minimum of just $300, you can mix and match designs in whatever quantities suit your store.
Choose a handful of statement pieces, test new styles, introduce officially licensed band merchandise or build a complete collection.
Start small, discover what your customers love and reorder the pieces that work.
And with stock shipped daily from our US distribution center, you can keep your collection fresh without committing to large quantities of inventory.
Officially licensed
Trusted by Some of the World's Greatest Bands.
Alchemy's roots in rock and alternative culture run deep.
We're proud to be trusted to create officially licensed merchandise for some of the world's most iconic bands, combining their legendary imagery with our distinctive design style and craftsmanship.
Alongside our original jewelry collections, our licensed band merchandise gives retailers another way to connect with the music, culture and passions their customers love.
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Our Wholesale Sale Is On Now!
There's Never Been a Better Time to Discover Alchemy.
Special wholesale prices on selected jewelry, homeware and gifts.
It's a brilliant opportunity to explore Alchemy, discover new designs and build a collection your customers will love.
With great margins, a $300 opening minimum and the freedom to order just one of any design, getting started couldn't be easier.